Video Ads

How We Launched Video Ads for a Furniture Manufacturer

Modern living room featuring custom-made furniture showcased as a successful client project.

Aval JZ is a company that is truly close to our hearts. Not only because it is a manufacturer specializing in custom-made furniture, but above all because of its genuinely human approach to clients and customers. Aval JZ is a modern, forward-thinking company that keeps pace with current marketing trends and can serve as an inspiring role model within the furniture industry.

The company’s long-term goal is continuous growth while staying as close to its customers as possible. This vision is reflected in the complete modernization of their production process, based on CNC (Computer Numerical Control) technology. Thanks to state-of-the-art, computer-controlled machines, Aval JZ delivers high-quality furniture crafted with precision and consistency.

Google Ads as a Natural Next Step

Our cooperation with Aval JZ dates back to 2017, when we worked together on a virtual showroom tour for Google Maps. From the very beginning, our collaboration was smooth, open, and built on mutual trust. Some time later, the company’s management approached us with a request to take over their Google advertising activities.

“Together with Digital Partner, we launched video advertising on YouTube. We appreciated the smooth implementation and the results, which met our expectations despite lower media costs. Communication with the agency has been excellent from the start, our questions are always answered quickly and everything is explained clearly and in detail.”

Peter Závodný, Managing Director, Aval JZ

YouTube Is The Second Largest Search Network

After aligning expectations, goals, and future plans, we recommended expanding marketing communication to a new YouTube channel. Today, YouTube is the second-largest search network in the world and a powerful complement to traditional search advertising. For a visually attractive product like custom-made furniture, video content is a natural fit.

Another advantage was cost efficiency. When comparing media costs with Google Search campaigns, especially at the keyword level, YouTube proved to be a significantly more affordable way to reach potential customers. In addition, Google increasingly interconnects its platforms, giving YouTube content greater visibility within search results.

Screenshot of a YouTube channel created and managed successfully for a client project.

Riding the Short Video Trend with YouTube Shorts

We created a dedicated corporate YouTube channel for Aval JZ, where videos showcasing the company and its products are published regularly. Given the growing dominance of mobile consumption, we focused on short, vertical videos distributed via YouTube Shorts.

These videos are dynamic, visually engaging, and designed to capture attention within seconds. Interested viewers are redirected to a conversion-optimized website, where they can submit price inquiries, book showroom visits, or request consultations.

Consistent Content and Professional Channel Management

We took full responsibility for managing the YouTube channel from its visual identity and content publishing to proper SEO setup, including keywords, tags, and descriptions. Videos are published once a week according to a predefined content calendar, ensuring consistency and long-term visibility.

Each video is also supported by paid promotion in the form of YouTube video ads, maximizing reach and impact.

Measurable Results Through YouTube Video Ads

Shortly after launching the campaign, we recorded a noticeable increase in website traffic. Over a 10-month cooperation period, we published a total of 44 YouTube Shorts videos. Promotional videos were typically advertised for approximately one week.

The content mix was intentionally diverse, ranging from recommendations and testimonials to real-life presentations of completed custom-made furniture projects. This variety helped maintain viewer interest and authenticity.

Analytics of a client’s YouTube channel demonstrating the success of a project collaboration.

Precise Targeting Based on Purchase Intent

Each video ad was targeted according to its specific topic. For example, videos featuring custom-made kitchens were shown to audiences actively considering a kitchen purchase. Other content was targeted more broadly, depending on its nature.

Performance was continuously evaluated, with all key performance indicators closely monitored and optimized throughout the campaign.

A Strategy That Delivered Real Business Results

Even within a relatively short time, it became clear that the chosen communication strategy was working. Website traffic increased, as did the number of price inquiries and direct contacts. Most importantly, Aval JZ experienced a tangible increase in new orders, confirming the effectiveness of the campaign and motivating us to continue with the selected strategy.

YouTube as a Powerful Marketing Tool

YouTube is the largest video content platform and enjoys strong popularity in our region. As the saying goes, “Seeing is believing.” Video allows customers to experience furniture far more vividly than text alone, helping them make informed decisions.